It all started with one question: "Firstly, I want to ask you about sex." interviewer Colin McDowell asked.

"For me, the main factor is the seduction factor. I want to look at a woman and feel seduced. I never touch the idea of sex," he insisted. "Sex one of the most complicated things; it's too subjective. And if you have subjectivity, you have to balance it out - with your skills, your knowledge, the values of your brand. Sex for me is personal." said Stefano. "I want to sell clothes," he said to the audience. "There's no red carpet or cover that's going to fascinate me more than seeing them on a real woman." he added further.