Alexander McQueen recently told WWD in an interview that "apart from the East and West Coasts, my company doesn’t have any visibility in the U.S.," he said. "I always liked the idea of people in the Midwest wearing my clothes. The idea of this upstart from London going where people haven’t heard of me, I think that was interesting to me. I think it’s quite adventurous of Target." he added. Alexander is obviously about growth, and his willingness to reach out to other areas by keeping cost affordable will serve him and his career well in the future. On a downside, McQueen said his Target line would be his only diffusion line for Target or a similar retailer. "I don’t like to repeat myself … If I do it all the time, it dilutes the concept," he says.