For a person like Miuccia Prada, money is a small issue, but in these times, every penny counts and every cent must be accounted for. When asked about the economy and the issue of consumers shying away from designer clothes, she said "I don’t know why this whole idea of customers moving away from expensive brands would apply to fashion only. It should be across the board then because a sophisticated consumers buys expensive art, design and furniture,", also adding "I’m really pleased that we’ve always worked much more on the product than on the brand and I think this pays back. Crisis always pushes you to do better."
