Cathy Horyn recently came up with some factors that may be attributed to the decline of ad pages in Vogue magazine. Horyn stated in the New York Times that the lack of change, too many crappy stories about socialites that know one really cares about and basically the inability to relate to the general public during a time of economic turn down are all factors that have affected the fashion magazine. Vougue's ad pages have declined 9.6 percent in 2008, while their competitors have seen an 8 percent average decrease. Cathy believes that those in charge at Vogue(Anna Wintour.....ahem!) really don't understand the digital age and thus really haven't connected with their readers as well as they should.
